Join the next sessions in MUSICNSW Touring Regional NSW series to learn how to plan your tour and market your shows. Both workshops are online and free.
Touring Regional NSW: Planning Essentials
There are a lot of things to take into consideration when organising a tour, and making good choices about both the big picture decisions and the details gives you the best chance of a smooth and successful experience.
This session will feature Loren Ryan (Artist), Raechel Whitchurch (Senior Agent, Sure Thing Agency) and Tom Gordon (Head of Music, Mary’s), and cover best practice tour logistics, where to stay, travel routes, and how to structure your day while on the road.
Tuesday 12 September, 6pm – read more….
Touring Regional NSW: Find Your Fans
Getting people to your shows is a critical part of touring success. So how can you use marketing to help, and how much do you need to spend?
Whether it’s social media, online ads or posters, when choosing how to market your shows, it is important to understand where your fans (and potential fans) live, what to spend a limited budget on and what you can do for free. In this session, Cooper Parsons of Comes with Fries will walk you through what to consider when approaching tour marketing.
Thursday 14 September, 6pm – read more….